The coverage for all kids program in Washington State has a new name; Washington Apple Health for Kids!
The Children's Alliance won a landmark campaign in 2007 with the passage of the Cover All Kids law. Now the Children's Alliance is working hard to make sure parents and caregivers have the information and access to get connected to the health coverage that is now available.
We're pleased that the State has announced the new name, and more importantly, an ambitious outreach and media campaign to spread the word about coverage for kids. The outreach effort includes a bus tour to fifteen cities around the state. The kick-off event was yesterday at Rainier Playfield in Seattle. Governor Chris Gregoire and King County Executive Ron Sims were on hand along with community members to launch the tour. The next stop on the tour is at Bellingham's KidsFest on Saturday.
Washington House of Representatives Speaker Frank Chopp, who was a champion of the new law, welcomed the announcement of the new name.
"We are well down the road to making sure every Washington child has health care. A child's good health is the foundation for success in school and success in life. What better name than Apple Health for Kids for our children's health program? An apple a day means nutrition and wellness. An apple for the teacher means healthy kids doing well in good schools. And an apple, in Washington state, means economic vitality for the entire state where every child has the ability to grow healthy and thrive. To me, it is the perfect symbol for the best children's health program in the nation."
The Apple Health media campaign is one important strategy to spread the word to families and caregivers and get kids connected to the coverage they need. The message must be shared with all communities as many more families are eligible now and even more will be eligible in January 2009 when the income limit will increase slightly to three times the federal poverty level, or about $5,300 per month for a family of four.
If you have any questions about the Children's Alliance's work to cover all kids contact Health Policy Associate Annique Lennon.




Yesterday we released our second annual report on how Washington State legislators measure up on issues that impact kids in our communities. The 2008 legislative scorecard, 